Internal and external factors influence the quality and content of foreign language teaching in the global education system. It is essential to thoroughly analyze and classify modern ICTs to create an effective educational environment. Research in this area is increasingly necessary, especially considering the changing requirements for the knowledge, skills, and qualifications of future English language specialists in the era of globalization. This necessitates a more complex educational process and calls for comprehensive reform. As a result, there is a growing need to employ a blended form of education, which combines offline (traditional), online (distance), and independent learning. The main goal of this study is to reveal the practical importance of using technology integration models (TIMs), especially blended learning technologies, to improve the writing competencies of lower-level students in the context of paragraph and essay writing skills in higher education institutions (HEIs) that prepare future English language specialists. This study involves the analysis of the scientific and practical significance of TIMs, the study of the process of implementation of a new approach to technologies in a blended learning environment, the classification of both positive and negative aspects of TIMs, and the development of mechanisms for using blended learning technologies based on the PICRAT TIM. Scientific literature analysis, analytical-synthetic and comparative-contrastive research methods were used to effectively perform these tasks. According to the obtained results, blended learning consists of complex processes, and its effectiveness directly depends on the teacher's choice of the right technologies and their use in place. Additionally, the blended form of learning, which combines offline, online, and independent forms of learning, has caused a conceptual change in the approaches to technology that are currently in practice. The conclusion was that the most important aspect of using technologies in teaching writing competence to future specialists of the English language in higher education is to create an innovative educational environment for them.

Technology integration model, education, blended learning

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