Application Problems Of Commercial Speech Doctrine In CIS Countries: On The Example Of Russia And Uzbekistan
Abstract
This article analyzes the application of the Commercial Speech Doctrine in CIS countries such as
Russian and Uzbekistan. The article shows that the commercial speech doctrine was implemented as
a constitutional principle of information freedom; however Federal Advertising law of Russia gives
priority to the public health rather than commercial speech protection. The article concludes that, in
CIS countries, especially in Uzbekistan and Russia, the government interest to control commercial
information flow has become superior to that of competitor and consumer interests. The presence of
strict legal standards in those countries causes unreasonable government interference in free
commercial speech of advertisers and restricts the flow of commercial information. Therefore, they
are unnecessary and excessive to proper regulation of misleading advertising. Hence, the main
principle of the commercial speech doctrine on the limitation of government intervention does not
work in practice.
Keywords
References
- R. H. Coase, “Advertising and Free
- Speech,” The Journal of Legal
- Studies 6, no. 1 (January 1, 1977): 1–34.
- “The 1st Amendment of the U.S.
- Constitution,” National Constitution
- Center – The 1st Amendment of the
- U.S. Constitution.
- Susan Edlavitch, “The Fairness
- Doctrine and Access to Reply To
- Product Commercials,” Indiana Law
- Journal 51, no. 3 (April 1, 1976): 768.
- Cohen, “Advertising & the First
- Amendment:” 60.
- Thomas Merrill, “First Amendment
- Protection for Commercial Advertising:
- The New Constitutional Doctrine,”
- University of Chicago Law Review 44,
- no. 1 (September 1, 1976): 242.
- Karl A. Boedecker, Fred W. Morgan,
- and Linda Berns Wright, “The Evolution
- of First Amendment Protection for
- Commercial Speech,” Journal of
- Marketing 59, no. 1 (1995): 42.
- See Bigelow v. Virginia, 421 U.S. 809
- (Supreme Court 1975).
- See Valentine v. Chrestensen, 316 U.S.
- (Supreme Court 1942).; Bigelow, 421
- U.S. 809.; Bates v. State Bar of Ariz.,
- U.S. 350 (Supreme Court 1977).
- Cohen, “Advertising & the First
- Amendment:” 61.
- Advertising which requires additional
- information, disclaimers or warnings
- also to be considered as unprotected
- commercial speech. See Va. Pharmacy
- Bd. v. Va. Consumer Council, 425 U.S.
- (Supreme Court 1976).
- The truthful and non-misleading
- commercial speech is usually evaluated
- on basis of "listener is self-determining
- agent", because true information is
- necessary in listener`s decision making
- capability. See Sullivan, “Cheap Spirits,
- Cigarettes, and Free Speech:” 156.
- Some judges of the US Supreme court
- suggested that an advertising, which
- has tendency to deceive is evaluated to
- be "less protected".
- Merrill, “First Amendment Protection
- for Commercial Advertising:” 213.
- Alex Kozinski and Stuart Banner,
- “Who’s Afraid of Commercial Speech?”
- Virginia Law Review 76, no. 4 (1990):