Articles
| Open Access |
DOI: The Role Of The TV Anchor In The News Program And Authority He Has Achieved During His Career
Yulduz Zahidova Qabilovna , Independent Researcher Of Uzbek State World Languages University, Teacher Of University Of Journalism And Mass Communication Of Uzbekistan, Editor Of National Teleradiocompany Of UzbekistanAbstract
The scientific article is dedicated to professional and personality qualities of TV anchor. An attempt to analyzeprofessional responsibilities that allows to TV anchor to be successful in this type of activity in undertaken in this article. Especially, cited by the researchers all the main competencies, creativity, initiative, developed intuition, social adaptability, responsibility, ability to reflect, stress resistance, high standards of behavior, possession at a high level of verbal and non-verbal means of expression, the right motivational and target dominants, ideological maturity of the journalist.
In addition article stressed on basic factors of info programs broadcasting in developed countries. The article also pay attention to the activities of the leading local and foreign TV news. It is worth noting that the TV communicator has a great responsibility, as he has many requirements. TV anchor must constantly improve, lead the people, form the worldview of the audience. In the scientific article these aspects are stated. In addition, each state uses different methods to attract the attention of the audience, such as foreign TV anchors as speakers of news programs tend to broadcast. For this, there are actual examples. In particular, examples are given or the fact that TV anchor of American TV is elevated to the rank of a public figure. The article also identifies the components involved in the communication of TV anchor. These are components such as cognitive, affective, suggestive, conative.
The article shows the scientific and practical recommendations on the implementation of world experience and standards on the part of TV anchors of news program, thinking at the level of the speaker, the impact on viewers.
Keywords
TV anchor,, , broadcaster
References
Allaberganova S. Galina Melnikova: “Aqliy kamolotga erishgan odam kamtar bo'ladi” ("A man who has achieved a reasonable perfection will be humble") / / 16.12.2017 http://darakchi.uz/uz/40002 date of application: 03.02.2020.
Brodzka A. Efirnie stress Svetlani Sorokinoy( Air passions of Svetlana Sorokina) https://www.google.ru/amp/s/www.womanhit.ru/amp/leisure/tv/2-17-09-27-efirnie-strasti-svetlany-sorokinoj/ date of application: 05.10.2018.
Galina M. Obshenie v jurnalistike: sekreti masterstva(Communication in the journalism: secrets of mastery), St.Petersburg.: Peter Press, 2008. —217 р.
Gorchakova V.G. Brendami ne rojdayutsya (Brands are not born)/ / Telesentr. – 2008. – № 3.
Article Statistics
Copyright License
Copyright (c) 2020 The American Journal of Social Science and Education Innovations
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.