This study was aimed to investigate the strategy and dominant factors of Busineess Rhetoric.  Rhetoric is about the ability to think quickly and correctly and act as efficiently as possible in any dispute, not succumbing to the influence of others, the ability to prove one's point of view and destroy the opponent's argumentation, to be resourceful is the most important quality of any successful negotiator. This skill can and should be trained. Of course, it is good to be a wise negotiator who exists in a harmonious world both outside and inside yourself. But to achieve such enlightenment is not easy, for this you need to live a long life, learn to understand what and why is happening in it in this way, and not otherwise. And a modern businessman simply does not have the time and desire for this. His life is devoted to the main goal - to develop business, to get maximum profit and to increase the accumulated skill and try to conquer more hills. Hence businessmen should foster their knowledge with professional skills and techniques to achieve more. In our article we want to give tips and recommendations for Uzbek business developers in order to succeed in front of public.

Business speech,, , business negotiations,

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