Articles
| Open Access | THE DYNAMICS OF READER ENGAGEMENT IN MEDAN'S NEWSPAPERS
Anada Bayu , Dept. of Linguistics, Postgraduate School, University of Sumatra Utara, IndonesiaAbstract
This study explores the dynamics of reader engagement in Medan's newspapers, examining the patterns, factors, and implications of audience interaction with local print media. Through a mixed-methods approach, including content analysis and reader surveys, the research identifies key engagement metrics such as frequency of readership, types of content consumed, and levels of reader interaction. The findings reveal significant trends in how different demographic groups engage with Medan's newspapers, highlighting the influence of digital media, cultural factors, and editorial strategies on reader behavior. The study also discusses the implications of these engagement patterns for newspaper publishers, suggesting potential strategies for enhancing reader interaction and sustaining readership in a rapidly evolving media landscape. Ultimately, this research contributes to a deeper understanding of the local media ecosystem in Medan, providing valuable insights for journalists, media practitioners, and scholars interested in media studies and audience engagement.
Keywords
Reader Engagement, Medan Newspapers, Audience Interaction
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