Articles
| Open Access |
DOI: BEHIND THE WHEEL: INVESTIGATING PRODUCT FEATURES AND PRICING EFFECTS ON CAR PURCHASE INTENTIONS IN MALAYSIA
Leow Husin , IIC University of Technology, Graduate School, CambodiaAbstract
This study delves into the intricate dynamics of consumer behavior in the Malaysian automobile market, focusing on the influence of product features and pricing strategies on purchase intentions. Through a comprehensive analysis, this research aims to illuminate the key drivers shaping consumers' decisions when considering car purchases. By examining various factors such as product attributes, pricing models, and consumer preferences, valuable insights emerge to guide manufacturers and marketers in effectively positioning their offerings in the Malaysian automotive landscape.
Keywords
Car purchase intentions, consumer behavior, product features
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Copyright (c) 2024 Leow Husin
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Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.