Nowadays, the fact of learning English becomes an urgent linguistic need that all the professionals and mid-professionals in the domain of tourism are striving to accomplish due to the requirements of their jobs in the light of the pace of life that they witnessing and which tends towards promptness and rapidity in everything. The conducted survey that was adopted in this investigation shows to what extent the majority of the informants prefer to learn basic English in a short span of time instead of learning it proficiently in a long period of time, which means that they prefer to sacrifice proficiency for the sake of time. Hence, our query is related to the quality of the learned product and whether it satisfies the learners’ needs in terms of acceleration in the absence of any comprehensive model of language learning in a teaching context or not. This new comprehensive model should combine two extremely significant elements, the factor of time and the factor of proficiency in such a way as to take the full advantage of the notion of time in terms of learning and the use of the resources and energy adequately.

Professionals, mid-professionals, proficiency

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