The owner of both the communication process and the group process - the subject and the object - is actually an individual, a concrete personality. That is why social psychology also studies the problem of personality, considering it from the point of view of being a participant and active performer of these various social processes. When people interact with each other, one of their main goals is to influence each other, that is, to convince each other, motivate, change attitudes and make a good impression. Psychological influence is the ability to influence the thoughts, feelings and behavior of people in various ways.

In this article, from a psychological point of view, methods of psychological influence in managing an individual are studied.

Personality, psychology of management, community, culture of communication, manipulation, interpersonal relations, diagnostics

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