This research aims to understand and analyze the impact of psychological pricing and product quality on marketing excellence. The research is descriptive and quantitative, focusing on the retail market for mobile phones in the city of Najaf. The researcher relied on a study population of 423 retail stores catering to consumers' needs for mobile phones. A random distribution of questionnaires was employed to obtain genuine results as a tool for collecting primary data from a sample of 100 responses, representing 23.6% of the population. Each questionnaire comprised 35 questions. The primary data was collected and analyzed, and research hypotheses were tested using the statistical package for social sciences (SPSS).

The research is structured into three main sections. The first section discusses the psychological pricing strategy and product quality. The second section delves into the marketing excellence of the surveyed company through innovation and creativity, brand name, as well as the site, and differentiation achieved by the company in comparison to its competitors in the market. The third section presents conclusions and recommendations.

Psychological pricing, product quality, innovation and creativity

Al-Sayyid, Reham Mohsen and Al-Sayyid, Raghda Mohsen, (2021), The role of brand image as a modifying variable on the relationship between psychological pricing policies and online shopping behavior / An applied study on consumers of the international brand of sportswear in Egypt, Volume Two, Issue One, Part Three, page number 733.

Al-Trabelsi, Hoda, (2018), Pricing Strategy of the Economic Corporation in Light of Competitiveness, Case Study of Delta Air Lines in the United States of America, University of Algiers, Faculty of Economic, Commercial and Management Sciences, p. 4.

Saleh, Majid Muhammad, 2007, Analysis of the relationship between the dimensions of quality and product achievement, Al-Rafidain Development, College of Administration and Economics / University of Mosul, Volume 29, Issue 88, Page No. 243

Sheikhi, Khadija Al-Eid, 2011, The role of the production information system in improving product quality, University of Aleppo/College of Management and Economics, field study in the industrial sector, page number 67

Malika, Students, The contribution of electronic services to the success of the organization’s positioning strategy-Case study of Ooredoo Telecom Algeria-

Junaidi, Ahmed Magdy Ahmed, without a year, the reality of creative strategic thinking among senior management at the Ministry of Trade and Industry and its impact on organizational performance, page number (6)

Radwan, Haitham Muhammad Musa, 2018, The impact of creative thinking methods on developing production process design strategies and achieving competitive advantage in the food and beverage sector/field study, Journal of Administrative Research, Volume 36, Issue 4, Page 6

Abbas, Najma, 2015, The role of knowledge management and its implications for creativity in contemporary business organizations, Faculty of Economic Sciences, University of Batna, Journal of Social and Human Sciences, Issue 23, page 68, Social Sciences and Humanities.

Al-Wandawi, Farouk Omar Bakr, the role of acquiring marketing knowledge in enhancing brand ownership/comparative field research in mobile telecommunications companies in Iraq, page 113

Sahbi, Aya, Shaaban, Reham, 2023, The impact of creativity and innovation in achieving competitive advantage, case study/Algeria Telecom - Tebessa Agency, page 16

Al-Sarn, Raad, 2020, Creativity and Innovation Management, Syrian Virtual University (SVU), Beirut Publishing House, ISN: 2617, page 62

Dugramci, Lana Abdullah Sheikh, 2023, The role of holistic marketing in enhancing marketing excellence

An administrative analytical study of a sample of individuals working in private telecommunications and Internet companies in the city of Erbil, page 71

Rice, Abdel Haq, & Ben Sherif, Karima, 2029, Positioning the brand in the mind of the consumer/an applied study of the automobile sector in Algeria, Journal of Innovation and Marketing, Volume 6, First Issue, Page 85-86

Karima, Haji, 2016, Brand positioning strategy in a competitive environment/a study on the Hammoud Bin Allam soft drinks brand, page 69

Mahmoud, Muhammad Munther Mashkour, 2021, Quality costs and their impact on achieving profitability, page 9

Hassan, Ahmed Ibrahim Saeed, 2017, The impact of total quality management practices in achieving competitive advantage / a field study in the Jordanian Pharmaceutical Company based on the size of companies. Page 29.

Zarzour, Sahtal, 2013, The role of competitive strategies in achieving competitive advantage/a case study of the Cable Industry Corporation/General Cable Biskra Branch, page 28

19. Pandey,Mrinalini&Kumar,Sentosh, 2017 , The Impact Of Psychololgical Pricing Strategy On Consumer's Buying Behaviour: A Qualitative Study ,International Journal Of JBSR. /2):101,DOI:.1504/ Business And System Researcg11

Hasan,Babu,2016,Philosophy and Progress55(1-2):125, DOI:10.3329 pp.v55i102.26394./

Hussain Kashif ,& Others, 2006, A Quality Awareness Approach For The Industry, Ifac,779.

-Kahsay, Gebremeskel,2007, Investigation Of Quality Awareness, Developments

And Factors Impeding Product Quality Improvement In Ethiopian Medium And Large

Scale Manufacturing Industries, International Conference On African Development Archives. P 115.

Nassour ,Rizane,2019 ,Pricing Policies,Managera Univercity golleg of Business CBMC,208

Ram,Rahul,(2023), STUDY ON THE EFFECT OF PSYCHOLOGICAL PRICING ON CONSUMER PURCHASING BEHAVIOUR, Volume 11, Issue 11,P 917.

Khodaria ,Aastha, 2023 , Study On The Effect Of Psychological Pricing On Consumer Purchasing Behaviour, Volume 11, Issn: 2320-2882, pp918.

Al-Talidi, Ali bin Jubran,2020, The impact of psychological pricing policy on consumer behavior, ((Field study on Asir region)),p4

-John, Otiende,2018, An Assessment Of Pricing Trategies And Consumer Behaviour In The Telecommunication Sector: A Case Of Safaricom Kenya Limited, United States International University – Africa,pp2

Rechard,Hall, brilliant marketing, First published in Great Britain in 2009,pp46-48

Sjafar, & others, 2017, The Effect of Brand Image, Product Quality, and Relationship Marketing on Customer Satisfaction and Loyalty, International Journal of Business Marketing and Management (IJBMM) Volume 2 Issue 10 November, P.P.16

-Ahmed, Younis Ali,& Other, 2019 , Psychological Pricing Strategy and its nfluences on Consumer’s Buying Behavior in Kurdistan Region, International onference on Accounting, Business, Economics and PoliticsISBN: 978-9922-9036-3-7 ,p.p91

Alemán, Humberto Meza, Marrugo, Elias A Bedoya,2023, Analysis of the psychology of price and its application in marketing, Journal of Psychology & Clinical Psychiatry, Volume 14 Issue 2,p.p.46

-Khoironi Tubagus Agus, Syah ,Hidayat, Parlindungan, 2018, International Review of Management and Marketing | Vol 8 ,Issue 3,p.p.51

Khosravi, Bahare, Ashoori, Pooneh Amirpoor Nasab,, Mahboobe Noori, 2012, Analysis and Determination of the Most Efficient Pricing Approach in the UTEX Co, Middle-East J. Sci. Res., 11 (10)p.p:1423

16- leavy,P(2017,Research Design Quantitave, Mixed Methods,Arts-Based and Community-Based and Participatory Research Approaches,The Guilford Press.

Creswell.J.W&Cresswell,J,D.(2018),Researvh