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DOI: Showcasing Edge And Determinants Of Net Return Of Watermelon Promoting
M. C. Odo , Department Of Agricultural Economics And Extension, Akwa Ibom State University, Nigeria Y. Isaac , Department Of Agricultural Economics And Extension, Akwa Ibom State University, NigeriaAbstract
The current review looks at the determinants of net return of watermelon promoting in Yenagoa city of Bayelsa State in Niger Delta Space of Nigeria.The outcomes showed that watermelon advertising was female overwhelmed (73.3%) watermelon promoting in the Niger Delta Region is making strides. In age bunch, greater part (70.0%) were inside the age of 21-40 years, while larger part (38.3%) had family size of 5 – 10, and (61.7%) had auxiliary instruction. Showcasing of watermelon in the space was beneficial with month to month advertising edge and net return of N16, 466.35 and N14, 767.51 separately. Promoting effectiveness and advantage cost proportion was 0.588 and 1.53 individually, implying that showcasing of watermelon was wasteful (0.588 < 1).The concentrate additionally showed that cost of watermelon had positive and huge relationship with net return (t = 8.682; p<0.05), proposing that the higher the cost of watermelon, the higher the net returns. Significant imperatives of watermelon showcasing were waste of organic products, .transport hazard, little size watermelon, unpredictable stock, and insufficient capital.
Keywords
Advertising Edge, Watermelon, Determinants
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