This study explored how procurement practices relate to competitive advantage within organizations, using the Unified Theory of Acceptance and Use of Technology (UTAUT) to understand the role of technology in supply chain management. Researchers employed a quantitative approach, analyzing 245 responses from 100 regional universities using descriptive statistics and structural equation modeling (SEM) with SmartPLS software. The findings revealed a strong positive correlation between effective procurement methods and competitive advantage, leading to improved financial performance, return on investment, and profit margins. Regression analysis confirmed that efficient procurement strategically enhances economic performance. The UTAUT model highlighted that performance expectancy, effort expectancy, social influence, and facilitating factors influence the adoption and use of procurement technology. The study demonstrates how aligning procurement digitalization with the UTAUT framework can optimize sourcing, foster innovation, and boost overall profitability in supply chain management. Ultimately, this research contributes to a deeper understanding of the link between procurement practices and achieving a competitive edge in organizational supply chain management.

Strategic Procurement, Supply Chain Management, Competitive Advantage, UTAUT, Procurement Efficiency

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