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DOI: Sustainable Development and Consumer Preferences in Glamping Tourism: A Comprehensive Analysis
Raxmatov Ziyodullo Nosirovich , Head Of The Department “Corporate Governance” Of Tashkent State Transport University, Uzbekistan Umarova Dilfuza Raxmatulla Kizi , Associate Professor Of The Department “Corporate Governance” Of Tashkent State Transport University, Uzbekistan Tuychiyev Anvarjon Muxtorjonovich , Senior Lecturer Of The Department "Corporate Governance" Of Tashkent State Transport University, Uzbekistan Jalilov Arslon Xoshimovich , Associate Professor Of The Department “Corporate Governance” Of Tashkent State Transport University, Uzbekistan Sharipov Utkir Xikmatullayevich , Senior Lecturer Of The Department "Corporate Governance" Of Tashkent State Transport University, UzbekistanAbstract
Glamping — a fusion of the words “glamour” and “camping” — represents a modern form of tourism that combines luxury amenities with environmental sustainability. This research aims to explore consumer preferences towards glamping tourism in Uzbekistan and to examine how sustainability factors influence decision-making. Data were collected from 407 respondents via an online survey and analyzed using a logistic regression model.
The results indicate that valuing ecology and sustainability significantly increases the likelihood of choosing glamping. Particularly, young adults aged 25–35 and high-income consumers show greater interest in glamping services and are willing to pay more for environmentally friendly options. Based on the findings, it is demonstrated that developing glamping tourism according to sustainable principles can help create new market segments.
Keywords
Glamping, sustainable tourism, consumer preferences
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Copyright (c) 2025 Raxmatov Ziyodullo Nosirovich, Umarova Dilfuza Raxmatulla Kizi, Tuychiyev Anvarjon Muxtorjonovich, Jalilov Arslon Xoshimovich, Sharipov Utkir Xikmatullayevich
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