Articles
| Open Access | Understanding Consumer Preferences and Satisfaction in the Indian Motor Insurance Market
Prof. Ravi P. Kapoor , Department of Management Studies, Indian Institute of Technology Delhi (IIT Delhi), New Delhi, India Manish R. Gupta , Department of Insurance and Risk Management, University of Mumbai, Mumbai, IndiaAbstract
This study examines consumer buying behavior and satisfaction with motor insurance policies in the Indian general insurance sector. Through a structured survey of 500 motor insurance customers, we investigate factors influencing purchase decisions and post-purchase satisfaction. The findings reveal that price, brand reputation, and coverage options are significant determinants of consumer choice, while customer service, claim settlement process, and ease of renewal are critical for satisfaction. The study contributes valuable insights for insurance providers seeking to enhance customer retention and satisfaction.
Keywords
Consumer Preferences, Satisfaction, Indian motors
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Copyright (c) 2025 Prof. Ravi P. Kapoor , Manish R. Gupta
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.