The article systematizes and analyzes strategic directions, the implementation of which makes it possible to increase the profitability of commercial real estate through the use of innovative approaches. The relevance of the topic under discussion is due to increased competition, changes in the investment climate, and the rapid development of new technologies. The methodological arsenal in the field of real estate management requires a revision of the usual tools, additions to the conceptual framework, as well as consistent and competent integration of digital solutions, which sets scientists the task of finding effective adaptation options. The purpose of the study is to substantiate innovative approaches aimed at increasing the profitability of commercial real estate (taking into account current changes in investment behavior and management methods). The work reveals contradictions in the literature: some of the research is based on traditional approaches, while others focus on the need for digital transformation and the use of analytical data. The problems of strategies for increasing the profitability of commercial real estate through innovative approaches from the standpoint of financial technologies are considered. The author's view on highlighting the advantages and limitations of specific strategic steps is formulated. It is summarized that a successful increase in profitability is possible through the integration of professional management, new technological developments and a systematic approach to analysis. The presented materials will be useful to researchers studying management mechanisms in relation to commercial real estate, investors interested in increasing the profitability of assets, specialists in the field of digitalization working on automation of operations and functions.

analytics, profitability, innovation, investment, commercial real estate, strategy, real estate management

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