This article examines various approaches to developing an effective government relations (GR) strategy in project management. Against the backdrop of rapid and pronounced changes in the external environment and the increasing complexity of regulatory mechanisms, this topic has become particularly relevant. The study aims to analyze and integrate traditional project management methods with modern practices of engagement with governmental institutions to mitigate regulatory risks and enhance competitiveness. A review of scientific literature and online sources reveals contradictions between the strategic importance of GR approaches and the risks of excessive governmental influence on decision-making. Additionally, a lack of empirical assessment regarding the effectiveness of applied methods has been identified. The study concludes that optimizing a GR strategy requires synthesizing classical management practices with flexible models of governmental engagement to establish adaptive operational frameworks. The author's contribution lies in formulating recommendations that combine theoretical concepts with practical steps, making them relevant for scholars and project managers. The findings contribute to a deeper understanding of the mechanisms for adapting GR approaches within a regulatory environment. The presented material is valuable for those involved in developing innovative management solutions and strategic planning.

government relations, innovation, management, project management, regulation, GR strategies

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