PRINCIPLES AND LEVELS OF MANAGEMENT OF PR ACTIVITIES IN CRISIS SITUATIONS
Ergasheva Fotimakhon Ibragimovna , Associate Professor of the Department of “Economics,” PhD, Namangan Institute of Engineering and Technology, UzbekistanAbstract
This article describes the crisis and its content, PR (Public Relationship) activities. It also discusses the emergence of the need for PR (Public Relationship) management in a crisis, its principles and levels. General conclusions on the area are formed, and appropriate recommendations for the effective use of principles are given.
Keywords
Functioning of the system, development of the system, crisis
References
Dedajanov B.N., Ergasheva F.I. “PR Management”. Textbook. –Namangan.: “Usmon Nosir Media” Publishing House, 2023. – 665 p.
Dedajanov, B. N. (2022). Management. Textbook.–Tashkent.: “Fan Ziyosi” Publishing House, 580.
Peryl Northcott Capital Investment Decision-Making. Academic Press Ltd., 2016. – 56 p.
Alferov V.N. Anti-crisis management as a basis for forming a mechanism for sustainable business development. Monograph. - M.: NITs INFRA. - M, 2021. - 24 p.
Antonov G.D. et al. Anti-crisis management of the organization: textbook / G.D. Antonov,. O.P. Ivanova, V.M. Tumin, V.A. Trifonov. - Moscow: INFRA-M,. 2017. - 143 p.
Arutyunov, Yu.A. Anti-crisis management: Textbook. - M.: UNITY, 2016.– 12. p.
Bolshakov A.S. Anti-crisis management at the enterprise. Financial and systemic aspects. Monograph. - M.: SPbGUP, 2010. - 21 p.
Gorelikov K.A. Anti-crisis management. Textbook. - M.: Dashkov i Ko, 2016. - 8 p.
Zharkovskaya E.P. et al. Anti-crisis management. Textbook. - M.: Omega-L, 2014. - 13 p.
Korotkov E.M. Anti-crisis management: Textbook for bachelors. - Lyubertsy: Yurait, 2016. - 17 p.
Kochetkova A.I., Kochetkov P.N. Anti-crisis management. Toolkit: textbook and practical training for bachelor's and master's degrees. - M.: Yurait, 2017. - 5 p.
Kurosheva G.M. Theory of anti-crisis management of an enterprise: a tutorial. - St. Petersburg: Publishing House of State University of Maritime and Inland Resources, 2016. - 14 p.
Ryakhovskaya A.N., Kovan S.E. Anti-crisis management as a basis for forming a mechanism for sustainable business development. Monograph. – M.: NIC Infra-M, 2016. – 169 p.
Public relations in crisis situations. https://studizba.com/lectures/menedzhment-i-marketing/public-relations-pr/13365-svyazi-s-obschestvennostyu-v-krizisnyh-situaciyah.html
Article Statistics
Copyright License
Copyright (c) 2024 Ergasheva Fotimakhon Ibragimovna
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.