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Management and Economics OPEN ACCESS

GO-TO-MARKET STRATEGIES FOR CONSUMER TECHNOLOGICAL PRODUCTS WITH SUBSCRIPTION MONETIZATION MODEL

Anna Yoshitsugu
Education: HEC Paris, France
DOI Crossref DOI 10.37547/tajmei/Volume06Issue11-03
tajmei 2024
VOL. 6 / NO. 11 NOVEMBER
FULL TEXT PP. 13-22
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VOLUME 6
ISSUE 11
YEAR 2024
PAGES 13-22
RESEARCH OVERVIEW

Abstract

This study examines go-to-market (GTM) strategies for consumer technological products utilizing subscription monetization models. As the digital landscape evolves, businesses are increasingly adopting subscription-based approaches to generate recurring revenue and establish long-term customer relationships. Our research investigates the key components of successful GTM strategies in this context, focusing on market segmentation, value proposition development, pricing strategies, distribution channel selection, and customer acquisition and retention tactics. Through a comprehensive analysis of scientific papers, industry reports, and case studies, we identify best practices and trends in subscription-based GTM strategies for consumer tech products. Our findings highlight the importance of market segmentation, value proposition development, pricing strategies, marketing and communication, customer acquisition and retention practices in optimizing customer lifetime value. This study contributes to the growing body of literature on subscription business models and provides practical insights for managers and entrepreneurs in the consumer tech industry.

ZENODO DOI:- https://doi.org/10.5281/zenodo.14064629

RESEARCH TOPICS

Keywords

Go-to-market strategy subscription model consumer technology monetization, customer acquisition retention pricing strategy
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