Articles
| Open Access |
DOI: IMPACT OF LINKEDIN MARKETING ON RECRUITMENT AND SELECTION PROCESSES IN THE IT INDUSTRY
Emmanuel Philip ODODO , Department of Computer and Robotics Education, University of Uyo, Uyo, Akwa Ibom State, Nigeria Dr Anietie Bello INYANG , Department of Business Education, College of Education, Afaha Nsit, Akwa Ibom State, Nigeria Daniel Billy , Department of Computer and Robotics Education, University of Uyo, Uyo, Akwa Ibom State, NigeriaAbstract
The paper titled "Impact of LinkedIn Marketing on Recruitment and Selection Processes in the IT Industry" explores how LinkedIn's marketing tools, including profile optimization, targeted advertising, and content marketing, influence recruitment outcomes. The research addresses a critical gap by investigating how these strategies impact the quality of hires, time to hire, and the volume of qualified applicants. Using a correlational research design, data were gathered from 150 HR professionals and recruiters in the IT sector via structured questionnaires. The findings reveal that LinkedIn profile optimization significantly enhances the quality of hires, while targeted advertising reduces time to hire. Additionally, content marketing strategies on LinkedIn correlate positively with the volume of qualified applicants. The study highlights the importance of leveraging LinkedIn's unique professional platform to meet specific recruitment needs in a competitive market. The results provide actionable insights for HR professionals and recruitment specialists, suggesting that a strategic focus on LinkedIn marketing tools can improve recruitment efficiency and effectiveness. This research contributes to the growing body of knowledge on digital recruitment strategies, offering empirical evidence for optimizing LinkedIn use in the IT industry.
Keywords
LinkedIn Marketing, structured questionnaires, professional platform
References
Adams, L., & Stewart, P. (2017). Leveraging Social Media for Effective Talent Acquisition. International Journal of Human Resource Studies, 5(3), 45-58.
Anderson, K., & Kumar, S. (2019). Challenges and Opportunities in IT Recruitment. Journal of Information Technology Management, 34(2), 89-102.
Baker, J., Thompson, R., & Lee, M. (2019). Content Marketing Strategies for Employer Branding on Social Media. Marketing Dynamics Journal, 12(1), 77-90.
Brown, E., & Taylor, S. (2017). The Evolution of Recruitment: Social Media's Role in Modern Hiring Practices. HR Perspectives, 22(4), 101-115.
Chen, Y., & Huang, Z. (2018). Social Media Recruitment: Opportunities and Challenges. Journal of Digital Business, 6(2), 34-48.
Clark, D., & Nguyen, L. (2020). Digital Transformation in HR: The Role of Social Networking Platforms. International Review of Management Studies, 15(3), 66-79.
Davis, A. (2018). Targeted Advertising Effectiveness in Online Recruitment. Journal of Marketing Research, 55(2), 112-125.
Davis, M., & Smith, J. (2020). The Impact of LinkedIn on Recruitment Processes in Technology Firms. Tech HR Journal, 8(4), 23-37.
Garcia, P., & Lee, H. (2022). Examining Social Media Strategies in Talent Acquisition. Journal of Strategic HR, 19(1), 50-65.
Green, S., & Lopez, R. (2021). Cost-Benefit Analysis of Social Media Recruitment Tools. Economics of HR Practices, 10(3), 88-102.
Harris, N., Patel, V., & Wong, T. (2020). Methodological Approaches in HR Analytics Research. Research Methods Quarterly, 7(2), 130-145.
Johnson, K. (2021). Optimizing Corporate Profiles for Enhanced Recruitment Outcomes. Journal of Corporate Communications, 14(2), 55-70.
Kim, S., Choi, D., & Park, E. (2021). Assessing the Quality of Hire through Social Media Engagement. International Journal of Selection and Assessment, 29(1), 22-35.
Lee, Y., & Park, J. (2018). Strategies for Effective Employer Branding on LinkedIn. Journal of Branding and Marketing, 9(3), 99-113.
Martinez, A., & Davis, L. (2021). Future Trends in IT Recruitment Strategies. Technology and Employment Review, 12(4), 44-58.
Miller, D., Roberts, S., & King, A. (2020). Social Media's Influence on Recruitment Efficiency: A Comprehensive Review. HR Technology Journal, 6(1), 15-29.
Nelson, R., & Wang, S. (2019). The Role of Targeted Social Media Advertising in Talent Acquisition. Journal of Digital Marketing, 7(2), 60-74.
O'Connor, T., & Patel, S. (2020). Recruiting for Specialized IT Roles: Challenges and Solutions. Journal of Technical Recruitment, 3(3), 81-95.
Roberts, L., & Kim, J. (2020). Engagement Metrics and Recruitment Success on LinkedIn. Social Media Studies, 11(2), 120-135.
Singh, P., & Rao, K. (2018). Navigating the Competitive Landscape of IT Talent Acquisition. Journal of Information Systems Management, 21(1), 33-47.
Smith, D., & Johnson, L. (2020). Building an Effective Online Presence for Recruitment Purposes. Online Business Review, 8(2), 47-62.
Thompson, G., & Lewis, M. (2022). Strategic Human Resource Management in the Digital Era. International Journal of HR Strategies, 16(1), 25-40.
White, J., & Chen, L. (2019). Mixed-Methods Research in Human Resources Studies. Journal of Mixed Methods Research, 13(4), 456-472.
Wilson, H., Carter, B., & Green, T. (2019). Social Networking Platforms and Recruitment Outcomes. Journal of Organizational Behavior, 40(3), 389-403.
Article Statistics
Copyright License
Copyright (c) 2024 Emmanuel Philip ODODO, Dr Anietie Bello INYANG, Daniel Billy
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.