Articles
| Open Access |
DOI: METHODOLOGICAL APPROACH TO THE FORMATION AND IMPLEMENTATION OF SALES FUNNELS THROUGH SOCIAL MEDIA (USING YOUTUBE AS AN EXAMPLE)
Ekaterina Kobzeva , Social Media Marketing Expert, USAAbstract
This article is devoted to the development of a methodological approach to the formation and implementation of sales funnels in social media, using the YouTube platform as an example. The process of creating an effective strategy for promoting goods and services on video hosting is examined, encompassing the analysis of the target audience, development of a content plan, setup of targeted advertising, and optimization of the sales funnel. Special attention is given to constructing a multi-level sales funnel model that accounts for the specific nature of communication on YouTube. The key stages of implementing the developed methodology are described, along with criteria for evaluating its effectiveness. The proposed approach can be utilized by companies across various industries to increase sales and enhancebusiness profitability in the video segment of social media.
Keywords
Sales funnel, YouTube, video marketing
References
@LittleWomenAtelier. (n.d.). YouTube: Video Hosting. URL: https://www.youtube.com/@LittleWomenAtelier (accessed August 13, 2024).
Calvello, M. (2023). 140 Must-Know Social Media Statistics for 2023 / Social Networks Category. G2. URL: https://www.g2.com/articles/social-media-statistics (accessed August 17, 2024).
Kolokol'tseva, K.R. (2022). Marketing Communications in Social Media as an Effective Tool for Brand Promotion (General Overview). Mеdi@lmanakh, 4(111). URL: https://cyberleninka.ru/article/n/marketingovye-kommunikatsii-v-sotsialnyh-media-kak-effektivnyy-instrument-prodvizheniya-brenda-obschaya-harakteristika (accessed August 15, 2024).
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Copyright (c) 2024 Ekaterina Kobzeva
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