Articles
| Open Access | THE ART OF PERSUASION IN ADVERTISING: CREATING IMPACTFUL MESSAGES FOR TARGET AUDIENCES
Usman Khan , MS Scholar, IQRA University, Islamabad Campus, PakistanAbstract
The effectiveness of advertising hinges on its ability to persuade and resonate with a specific target audience. This study explores the art of persuasion in advertising by analyzing the components that create impactful messages. The research focuses on various psychological and emotional tactics used in advertisements to influence consumer behavior, such as the use of storytelling, emotional appeals, social proof, and scarcity. Through a comprehensive literature review and case studies of successful advertising campaigns, this study identifies the key elements that contribute to the effectiveness of advertisements. Furthermore, it examines the role of digital media in enhancing the reach and precision of persuasive messages. The findings of this study provide valuable insights for marketers and advertisers aiming to craft messages that effectively engage and convert their target audiences, offering a strategic framework for creating compelling advertising content that drives consumer action.
Keywords
Prsuasion, advertising, target audience
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Copyright (c) 2024 Usman Khan
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Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.