ROLE OF MACHINE LEARNING AND BIG DATA MINING IN FINANCIAL DECISIONS
Shmal kamel Hassan AL- Khafaji , University of Sumer, Iraq Jasim Idan Barrak , The Faculty of Administration and Economy, University of Karbala, IraqAbstract
This research aims to measure the impact of data mining and machine learning technology in analyzing big data on financial decisions and making them in companies. A questionnaire was designed as a data collection tool to achieve this goal. The questionnaire consists of a number (178) of questionnaires distributed to a sample of (accountants, financial analysts, and financial managers) working in private banks listed on the Iraq Stock Exchange. Several (156) valid questionnaire forms were retrieved for analysis and analyzed using the advanced smart-pls statistical program for statistical analysis purposes. The research has reached the most important results: data mining and machine learning technology provide companies with the ability to conduct digital transactions in a transparent, secure, and analyzable manner, which facilitates the preparation and submission of financial reports to decision-makers and reduces the need for traditional analysis. The researcher also recommends that companies realize the importance of big data and invest it effectively, which requires the development of rapid response mechanisms for their customers ' data and efficient processing.
Keywords
Mining, Financial Decisions, Technology
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