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DOI: NAVIGATING FINANCIAL LANDSCAPES: A COMPARATIVE ANALYSIS OF INVESTMENT CHOICES THROUGH THE LENS OF PROSPECT THEORY
Metehan Yıldız , Avrasya University, Department of Business Administration, TurkeyAbstract
This study delves into the intricate realm of investment decisions through a comparative analysis, employing the lens of Prospect Theory to unravel the cognitive underpinnings that shape financial choices. Through a meticulous exploration of diverse investment strategies and risk preferences, this research aims to offer a nuanced understanding of how individuals navigate financial landscapes. The comparative approach sheds light on the psychological dynamics influencing investment decisions, providing insights valuable for both individual investors and financial professionals seeking to optimize decision-making processes.
Keywords
Investment Decisions, Prospect Theory, Comparative Analysis
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