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DOI: NAVIGATING SUCCESS: THE INFLUENCE OF BUSINESS ORIENTATION IN KENDARI CITY'S SMALL ENTERPRISES
Bintang Hartono , Department of Management, Universitas Halu Oleo, IndonesiaAbstract
This study explores the influence of business orientation on the success of small enterprises in Kendari City. Small businesses are the backbone of the local economy, and understanding the impact of their orientation on performance is crucial for sustainable growth. Through a comprehensive analysis of data and surveys conducted within the business community, this research examines how factors such as market orientation, entrepreneurial orientation, and customer orientation shape the success and sustainability of small enterprises in Kendari City. The findings provide valuable insights for small business owners, policymakers, and researchers seeking to enhance the economic vitality of the region.
Keywords
Business Orientation, Small Enterprises, Market Orientation
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