The article describes the importance of ecotourism, which is considered one of the most developed types of Tourism. Specific features and directions of the development of ecotourism in the region are highlighted. The tourist potential of Bukhara region as well as opportunities for the development of ecotourism has been studied. Also, priority directions of development of ecotourism in the region are indicated.

Innovative economy, tourism, region, ecological tourism, potential, tourist potential, Bukhara region, agro-tourism, infrastructure, cluster

Address of the President of the Republic of Uzbekistan Shavkat Mirziyoev to the Oliy Majlis 29.12.2018.

Decree of the President of the Republic of Uzbekistan dated February 7, 2017 No PD-4947 “On the Action Strategy for further development of the Republic of Uzbekistan”. https://lex.uz/docs/-3107036

Muminov Azizbek Ziyoviddinovich, Ecological tourism is an important factor of development http://dx.doi.org/10.26739/2181-9599-2019-3-35.

Xamidov O.X. Improving the mechanism of ecotourism management - an important area of strategic development of the tourism industry. Scientific electronic journal “International Finance and Accounting”. №2, April, 2017.

Khaitboev R. (2018) Ecological tourism. Study guide. – Tashkent: - p. 248.

https://lex.uz/docs/-3577062.

www.unwto.org.