Utilizing large scale level information and subjective meetings with an industry master who has coordinated broad field research for multinational corporations (MNCs) in China, this examination investigates how MNCs are figuring out the inactive chances in China's base of the pyramid (BOP) markets and making vital moves to draw in the BOP buyers. The shared endeavors among the scholarly world and industry specialists in this exploration created experiences that are helpful to both scholastic scientists and MNC administrators in the field of BOP adventures. Discoveries show that MNCs working in China are submitting critical assets to find out about BOP buyers' novel requirements, utilizing associations to defeat difficulties, and adjusting their associations to prevail in China's tremendous BOP market.

Advertising, Corporate governance, stakeholders

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