Articles
| Open Access |
DOI: Relevances Of Promotion In Marketing Strategy
Umar Mohammed Ali , PhD Of City University, CambodiaAbstract
The study specifically is aimed at determining the relevance of promotion in marketing: an investigation on why companies promote their products.
The study involves the relevance of promotion in marketing and impact of all promotional tools to every marketing activity. Promotion as one of the marketing mix element is important in understanding today’s success to marketing through endeavors on how to carefully implement it.
It is very important to note that promotion is in existence for a very long period of time thoughout the world. The work carryout on relevance of promotion in marketing
Keywords
Advertising, marketers, Coupons
References
A Itegboje M. Promotional challenges under SAP first National Biennial Conference. Lagos 1987.
Bulama Usman Communication in Marketing perspective a seminar paper Maiduguri. 1987.
Cannon Tom Principles and Practice. Chatham: Wand J. Mackay Limited. 1980.
Colin Thomas Cenlson J. Fundamental of Marketing Japan: Mc Graw Hill book company, 1981.
Daniel Jr. Carlton Mc. Marketing New York: University of Texas Arlington Harper and New Pub. 1962
Farland Darlton Mc. Management Foundations and Practice.
Forster Douglas. Mastering Marketing. London: Macmillan Press Limited, 1932.
Kineer, Engel, Wershaw. Promotional Strategy. Homewood Illinois; Richard D. Irwin Incorporation 1983.
Kotler Philip. Principles of Marketing London: Prentice Hall International Incorporation.
Mohammed Bomoi. Consumer Durable goods. Project. Maiduguri: University of Maiduguri Printing Press, 1988.
William Starton J. Fundamentals of Marketing. Japa MC Graw Hill book company, 1981.
Wellbetcher W. William. Advertising. New York: Macmillan Publishings company, 1979.
Article Statistics
Copyright License
Copyright (c) 2021 The American Journal of Management and Economics Innovations
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.