The ornamental plant marketing industry is a dynamic sector influenced by various demographic factors that shape career decisions within the field. This study explores how demographic variables such as age, gender, education level, and socioeconomic background impact individuals' choices to pursue careers in ornamental plant marketing. By analyzing data from surveys and interviews with industry professionals and aspiring marketers, this research identifies key trends and patterns that influence career paths. The findings reveal that while certain demographic factors, such as educational attainment and socioeconomic status, significantly impact career choices, others, like gender and age, have more nuanced effects. Understanding these influences provides valuable insights for industry stakeholders aiming to attract and retain talent, as well as for educational institutions designing relevant training programs. This study contributes to a deeper understanding of the factors shaping career decisions in the ornamental plant marketing sector and offers recommendations for enhancing career development strategies.

Demographic Factors, Career Choices, Ornamental Plant Marketing

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