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DOI: Effect Of Marketing Communication In Promoting Organizational Sales. A Case Study Of Lada Uzbekistan Company
L Kadrkhuja Djuraxodjaevich Boboev , Deputy Dean Of Corporate Governance Faculty, Tashkent State University Of Economics, UzbekistanAbstract
The value of interaction cannot be overstated when analyzing variables that project a good relationship between companies and their future clients. A company's marketing contact mechanism must be regulated for both successful effectiveness and product promotion in order for it to survive in this fierce rivalry. In this paper, secondary data were used. The correlation coefficient was used to interpret the results, and the hypothesis was evaluated using the normal distribution. The review shows that the use of promotions as part of a blend has helped Lada Uzbekistan Company not only increase exposure but also sales; therefore, it is a worthy endeavor that should be made a central feature of the company's marketing policy. The recommendation for the Lada Uzbekistan Company is to review the various advertising mix components and choose those that can effectively produce product demand while still increasing sales in order to achieve corporate goals.
Keywords
Outcome, advancing, sales
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