Product planning, pricing and distribution are marketing activities that are performed within the origination. However, promotion is concerned with communicating product idea or service to potential customers outside the origination. The statement “Nothing happens until somebody sells something” stresses the role of promotion in today’s business activity. High sales turnover. Increase in revenue is all the advantages of marketing in the industry. Neital and those in the traditional sector including other business would be better off if they increase marketing particularly promotion in their marketing activities. Promotional tools like exhibition, document, and advertising on media that are within their reach and of easy accessibility, selling in strategic areas and also carrying out some sales promotional activities that will induce present day consumer to buy the product will improve sale performance of the industry in general.

Products, strategies, promotional leather

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