This article deals with political speech and its meaning, the role of a speechwriter in preparing public speeches, as well as the impact of a prepared speech on the public. In it, in particular, speech is considered as an important element of mutual communication and social relations, playing a special role in the sustainable development of the state and society. It is argued that a speechwriter must be able to understand and feel people’s moods, their hopes and goals, and also take into account the place and importance of each word and sentence.

Speechwriter, speechwriting, rhetoric

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