Articles | Open Access | DOI: https://doi.org/10.37547/tajiir/Volume06Issue09-04

UNMASKING AI: HOW MEDIA SHAPES STUDENTS' PERCEPTIONS AND ATTITUDES TOWARDS TECHNOLOGY

Emmanuel Philip Ododo , Department of Computer and Robotics Education, University of Uyo, Akwa Ibom State, Nigeria
Offiong, Asuquo Effiong , Department of Psychological Foundation of Education, Faculty of Education, University of Uyo, Akwa Ibom State, Nigeria
Odiong, Uduakobong Ofonime , Educational Technology Department, Faculty of Education, University of Uyo, Akwa Ibom State. Nigeria
Edet, Eno Etim , Department of Psychological foundations of Education, University of Uyo, Akwa Ibom State, Nigeria

Abstract

This study, titled Unmasking AI: How Media Shapes Students' Perceptions and Attitudes Towards Technology, explores how media representations influence undergraduate students' understanding and attitudes toward artificial intelligence (AI) in public universities in Akwa Ibom State, Nigeria. A sample of 391 students was selected using Taro Yamane’s formula, and data were collected through a structured questionnaire. The study addressed three key research questions and tested three null hypotheses, examining students' perceptions of AI, their awareness of AI technologies, and the influence of media portrayals on their attitudes. The cross-sectional survey design enabled the collection of data at a specific point in time, capturing contemporary views on AI and media influence. The analysis was conducted using descriptive statistics to summarize central tendencies and trends in the data, while t-tests were applied to compare the mean responses of male and female students. Results showed that a significant number of students associate AI with robots and expressed concerns about AI technologies replacing human jobs. The study also found no significant difference between male and female students' perceptions of AI or the media’s influence on their attitudes. The findings highlight the powerful role of media in shaping AI narratives and suggest the need for AI education to promote a more balanced and informed understanding. The study provides valuable insights for policymakers, educators, and AI developers to address misconceptions and prepare students for the evolving technological landscape.

Keywords

Artificial intelligence (AI), awareness of AI technologies, structured questionnaire

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Emmanuel Philip Ododo, Offiong, Asuquo Effiong, Odiong, Uduakobong Ofonime, & Edet, Eno Etim. (2024). UNMASKING AI: HOW MEDIA SHAPES STUDENTS’ PERCEPTIONS AND ATTITUDES TOWARDS TECHNOLOGY. The American Journal of Interdisciplinary Innovations and Research, 6(09), 19–29. https://doi.org/10.37547/tajiir/Volume06Issue09-04