BARRIERS TO GROWTH: CHALLENGES FACING THE HOTEL INDUSTRY IN INDIA
Kirthi Kumari , Department of Management Studies, Anna University, Chennai, IndiaAbstract
The hotel industry in India has witnessed significant growth in recent years, driven by an increase in both domestic and international tourism. However, this growth trajectory has not been without its challenges. This study explores the various barriers hindering the expansion of the hotel industry in India, examining factors such as regulatory hurdles, infrastructural deficiencies, labor shortages, and economic instability. Through a comprehensive analysis of these obstacles, the study aims to provide a nuanced understanding of the complex landscape facing hotel operators in India. Additionally, it offers insights into potential strategies to overcome these barriers and promote sustainable growth within the sector. The findings of this study are based on qualitative data gathered from industry experts, hotel managers, and policymakers, combined with a review of existing literature on the subject. By highlighting the critical challenges and proposing viable solutions, this research contributes to the ongoing discourse on enhancing the competitiveness and resilience of India's hotel industry.
Keywords
Hotel industry, growth barriers, challenges
References
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Toker, Boran., “The Effects of Demographic Factors on Job Satisfaction”, Doğuş Üniversitesi Dergisi, 8(1), 92- 107, 2007.
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