The cut-flower industry is a significant component of Pakistan's agricultural economy, with Punjab being a primary hub for production and consumption. This study investigates consumer behavior and demand functions for cut-flower products in Punjab, aiming to identify key factors influencing purchasing decisions and demand patterns. Using primary data collected through structured surveys and applying econometric models, the study examines the effects of price, income, preferences, and socio-demographic variables on cut-flower demand. Results reveal that demand is significantly price-sensitive, with income and cultural preferences playing pivotal roles in shaping consumption patterns. The findings provide valuable insights for producers, marketers, and policymakers to optimize production, marketing strategies, and policy frameworks for the cut-flower market in Punjab.