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Management and Economics OPEN ACCESS

Digital Transformation of Retail and Distribution Channels in Advanced Manufacturing: An Evidence-Calibrated Framework Applied to Pak Elektron Limited

Kamran Pitafi
Independent Researcher and Industry Practitioner, Dubai, United Arab Emirates,Conceptual and Methodological Paper
DOI Crossref DOI 10.37547/tajmei/Volume08Issue11-01
tajmei 2026
VOL. 8 / NO. 11 NOVEMBER
FULL TEXT PP. 01-15
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VOLUME 8
ISSUE 11
YEAR 2026
PAGES 01-15
RESEARCH OVERVIEW

Abstract

Public descriptions of digital transformation often reveal customer interfaces more readily than the systems connecting them to production and distribution. This paper develops the Digital Manufacturing-to-Market Ecosystem (DM2ME), a six-domain architecture for examining those connections while recording capability maturity separately from the evidence supporting it. A bounded documentary application to Pak Elektron Limited distinguishes corporate infrastructure from its Appliances and Power businesses. The 2025 annual report describes current enterprise resource planning (ERP) integration, manufacturing information systems, reporting tools and technology governance; these disclosures support corporate-level classifications that cannot be inferred from customer-facing websites alone. Appliances provides observable retail and service interfaces, while Power has a reported digital transformer lifecycle initiative. Dealer integration, division-specific system coverage, predictive-model use and adaptive feedback remain only partly observable. Classifications represent the highest level supported by the available documents, rather than estimates of the firm's actual capability ceiling. The contribution is a transparent procedure for stating what an external assessment can establish, how business-unit scope affects inference, and which evidence would justify a stronger claim. The application illustrates the procedure but does not validate a measurement scale or identify causal performance effects. Independent coding, internal process evidence and comparative fieldwork are required before DM2ME can support maturity benchmarking.

RESEARCH TOPICS

Keywords

Digital transformation advanced manufacturing retail and distribution channels digital maturity evidence class dynamic capabilities
SOURCES & SCHOLARSHIP

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