Price forecasting plays a crucial role in empowering farmers by providing them with information to make informed decisions regarding crop production and market timing. This study explores the impact of price forecasting on brinjal farmers in Eastern Uttar Pradesh, a region heavily reliant on agriculture. By analyzing historical price data and using forecasting models, the research aims to predict future brinjal prices and assess how these predictions influence farmers' decision-making processes. The findings indicate that access to accurate price forecasts enables farmers to optimize their planting schedules, reduce financial risks, and enhance profitability. The study highlights the potential of price forecasting as a tool for empowering farmers, improving market efficiency, and promoting agricultural sustainability in the region.