The petroleum retail sector in South Africa, characterized by a significant franchise model, plays a crucial role in economic development and transformation. This study investigates the multifaceted business support provided by various actors within the petroleum franchise ecosystem to Historically Disadvantaged South African (HDSA) franchisees. Despite policy efforts to promote economic inclusion, HDSA franchisees often face unique challenges, including limited access to capital, operational expertise, and market networks. Employing a qualitative research approach, this study aims to identify and analyze the specific roles and contributions of franchisors, financial institutions, government bodies, and industry associations in fostering the success and sustainability of these businesses. Understanding the interplay and effectiveness of these support mechanisms is vital for enhancing entrepreneurial performance, reducing franchisee failure rates, and promoting equitable participation in the economy. The findings offer critical insights for policymakers, franchisors, and other stakeholders committed to strengthening the HDSA franchise segment within the South African petroleum industry.

Petroleum Franchise, Historically Disadvantaged South Africans (HDSA), Business Support, Ecosystem

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