This article examines coaching as a strategic growth tool for the corporate environment of developing companies, with particular emphasis on practically applying the methodology. To that end, this paper analyzes the effectiveness of leading organizations' coaching in resolving critical growth challenges: scaling operations, change management, and talent retention. Businesses must be oriented to dynamically changing market conditions; hence, coaching emerged as a crucial resource for developing leaders, ensuring an organizational culture's agility, and attaining sustainable competitive advantages. The scientific novelty consists in systematizing industry practices in determining the linking coaching to financial results and proposing a model for adjusting the methodology to various economic sectors. The methodological base of the study combined qualitative and quantitative analysis of 11 sources, including academic works, industry reports, and company cases (Google, Intel, MD Anderson Cancer Center, Verizon). The main findings confirm that coaching is a strategic growth catalyst but is effective only through integration with corporate culture and top management support. Universal solutions are less effective: healthcare emphasizes staff stability, while technology focuses on innovation and flexibility. The key condition for success is the establishment of clear KPIs, such as an increase in internal appointments as well as improved team interactions and financial indicators. This study, therefore, contributes to management theory by showing that investment in coaching can be transformed not just into intangible benefits (employee confidence, communication) but also into measurable economic returns that enhance long-term business sustainability. It will serve company executives, HR managers, business coaches, and researchers in corporate governance who wish to incorporate coaching as a strategic tool in overcoming challenges related to growth and increasing the potential for sustainability by integrating leadership into an organization.

coaching, strategic growth, developing companies, leadership competencies, employee engagement, corporate culture

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