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IMPACT OF KNOWLEDGE, SKILLS, AND WORK EXPERIENCE ON SUCCESS IN INDONESIA'S ONLINE AFFILIATE MARKETING

Tri Melda Mei Liana
Universitas HKBP Nommensen, Medan, Indonesia
John C. Walsh
Director and Associate Dean, International College, Krirk University, Thailand
DOI Crossref DOI 10.37547/tajiir/NICSPEEP-2024-01-01
tajiir 2024
VOL. 1 / NO. 01 AUGUST
FULL TEXT PP. 1-9
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VOLUME 1
ISSUE 01
YEAR 2024
PAGES 1-9
RESEARCH OVERVIEW

Abstract

The purpose of this research is to find out and explain the variables of entrepreneurial knowledge, entrepreneurial abilities and work experience affect the variables of increasing business success in the Online Marketing Affiliate through the moderating variable of business performance (business) in the Online Marketing Affiliate. In this study, the independent variables are related to the things that must be owned by an entrepreneur, through the independent variables, namely entrepreneurial knowledge, entrepreneurial abilities and work experience, while the dependent variable is increasing business success in Online Marketing Affiliate, and the moderating variable is business performance ( effort) in Online Marketing Affiliate. The research method used in this research is descriptive quantitative research method using path analysis. In this study the independent variable is related to things that must be owned by an entrepreneur, such as entrepreneurial knowledge variables, entrepreneurial abilities and work experience, the dependent variable is increasing business success in Online Marketing Affiliate, with moderating variable business performance (business) in Online Marketing Affiliate, Analyze data using AMOS 18, and the data taken is data on the number of entrepreneurs engaged in online marketing who are affiliated in the online marketing business (business) performance at Online Marketing Affiliate during 2019-2023 years. Partially, the variables of entrepreneurial knowledge and entrepreneurial ability have a significant effect on the variables of increasing the success of online marketing business businesses at Online Marketing Affiliate Indonesia and online marketing business performance variables at Online Marketing Affiliate Indonesia, while simultaneously the variables of entrepreneurial knowledge, entrepreneurial abilities, and work experience motivation are does not directly have a significant effect on the variable of increasing the success of online marketing business efforts at Online Marketing Affiliate Indonesia through the online marketing business performance variables at Online Marketing Affiliate Indonesia. Through the results of research that has been stated that to increase the success of the online marketing business in Indonesia, Online Marketing Affiliate Indonesia needs entrepreneurs who have more knowledge and skills regarding online marketing business and networks, as well as distribution channels.

RESEARCH TOPICS

Keywords

Knowledge entrepreneurship entrepreneurial ability

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