Articles
OPEN ACCESS
Improve The Efficiency Of The Auto Industry Enterprises Marketing System
DOI
Crossref DOI
10.37547/tajiir/Volume03Issue01-17
tajiir
2021
VOL. 3
/ NO. 01
JANUARY
RESEARCH OVERVIEW
Abstract
The article explores the theoretical and methodological basis for improving the efficiency of the marketing system of the automotive industry. Scientific proposals and practical recommendations for improving marketing efficiency with a methodological approach to performance evaluation based on criteria and indicators aimed at a comprehensive study of the factors influencing the effectiveness of the marketing system of automotive enterprises.
RESEARCH TOPICS
Keywords
Brand of automotive enterprises
competitiveness
marketing efficiency
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References
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