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DOI: Improve The Efficiency Of The Auto Industry Enterprises Marketing System
Kongratbay Avezimbetovich Sharipov , Doctor Of Technical Sciences, Professor Rector Of Tashkent State University Of Economics, Uzbekistan Umida Djalalovna Zaynutdinova , Associate Professor, Candidate Of Economic Sciences Tashkent Financial Institute, UzbekistanAbstract
The article explores the theoretical and methodological basis for improving the efficiency of the marketing system of the automotive industry. Scientific proposals and practical recommendations for improving marketing efficiency with a methodological approach to performance evaluation based on criteria and indicators aimed at a comprehensive study of the factors influencing the effectiveness of the marketing system of automotive enterprises.
Keywords
Brand of automotive enterprises, competitiveness, marketing efficiency
References
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Copyright (c) 2021 Kongratbay Avezimbetovich Sharipov, Umida Djalalovna Zaynutdinova
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