This article examines 60Out’s Godzilla vs. Kong escape room as a representative case of designing complex narrative–interactive environments in which spectacle, safety, and player engagement are fused into a single managerial system. The relevance of the study is defined by the contemporary evolution of the location-based entertainment industry, which is shifting from traditional game formats to comprehensive immersive spaces that must simultaneously deliver sensory impact, cognitive absorption, and operational reliability. The novelty lies in conceptualizing a model of coordinated orchestration, implemented through the COGS system, which functions as a practical instantiation of the Experience Manager from interactive narrative theory. This mechanism demonstrates the feasibility of integrating three traditionally separate domains—show control, the cognitive dynamics of flow, and engineering safety—into a unified, coherent control architecture. The principal findings indicate that the success of Godzilla vs. Kong derives not only from high-technology components, but from their systemic coordination: synchronization of multimedia to produce spectacle, nonlinear design and adaptive hints to sustain flow, and embedded monitoring and intervention capabilities to ensure safety. It is shown that such integration yields durable business outcomes (a 25% increase in bookings) and establishes the basis for a new disciplinary paradigm in which experience design is understood as the governance of interdependent parameters of risk, engagement, and dramaturgy. The article will be useful to researchers in interactive media, entertainment-industry professionals, and designers of themed environments.

Escape room, interactive narrative, flow, safety

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