Articles
| Open Access |
DOI: Models of Sustainable Growth of Service Enterprises in Unstable Market Conditions
Erik Arutinyan , Owner and CEO in LTD "E.D.E" Georgia, TbilisiAbstract
This article aims to theoretically generalize and empirically verify the mechanisms that enable service companies not only to withstand external shocks but also to turn them into a source of expansion. The relevance of the research is determined by the fact that the service sector generates more than 67 percent of global GDP, yet faces increasing volatility in costs, demand, and supply chains. The objective of the work is to identify and systematically describe the internal pillars and architectures of value creation capable of ensuring sustainable growth under such conditions. The novelty of the article is manifested in the combination of case study of the E.D.E. with a multicohort analysis of industry, behavioural and macroeconomic statistics; this multiple triangulation allowed for a detailed tracing of the evolution of the inside-out strategy and for the quantitative assessment of the contribution of each of the five pillars (value framework, hybrid revenue structure, digital backbone, inclusive leadership, social capital) to smoothing market turbulence. As a result, three complementary resilience architectures are formulated — platform 24/7, cyclical Revive & Reuse, and expert Embedded Partner — which together turn response speed, cost of ownership, and predictive analytical support into mutually reinforcing competitive advantages. Key findings are as follows: (1) the resilience of a service enterprise is determined by a priori built-in synergy of values, people and technology rather than by reactive anti-crisis measures; (2) a personal culture of responsibility and transparent digital processes are the foundation of long-term staff retention and client trust; (3) a financial cushion, diversified logistics and an internal personnel academy create operational independence, allowing investment even at the moment of external shocks; (4) resilience, as a dynamic ability to convert risks into growth, is scalable through a cloud franchise, IoT analytics, subscription service models and the externalization of educational practices. The article will be useful for managers of service companies, researchers of sustainable development, and consultants on business model transformation.
Keywords
sustainable growth, service enterprises, market volatility, digital platform
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Copyright (c) 2025 Erik Arutinyan
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