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DOI: Fundamentals of Targeted Advertising in Social Media Based on Product and Service Types, Geographical Location, And Cultural Specifics
Mohammad Abbasi , Digital Marketing director Alpha 77 CORP Lake Forest, USAAbstract
This study explores the fundamentals of creating targeted advertising campaigns in social media, considering product types, geographical distinctions, and cultural characteristics. The relevance of the topic is driven by the expanding influence of digital platforms, where advertisers require an in-depth understanding of local specifics and consumer expectations. The novelty of this research lies in its systematic examination of the interconnection between product parameters, regional specifics, and cultural preferences.
The study analyzes the mechanisms for configuring advertising campaigns, proposing a methodology for audience segmentation based on interests, approaches to selecting advertisement formats, and planning ad placements depending on social media usage intensity. Particular attention is given to localization issues, the proper consideration of linguistic, religious, and ethical norms, as well as visual solutions that enhance brand trust. The research aims to develop well-founded recommendations that optimize advertising budgets and increase target audience engagement.
To achieve this objective, comparative and analytical approaches were employed, along with an examination of relevant academic publications and statistical data. The study compares information from works by M. Bonomo, A. La Placa, S.E. Rombo, R. Hochreiter, C. Waldhauser, H. Kefi, S. Indra, and T. Abdessalem, as well as research from various authors addressing different aspects of digital advertising. The conclusions highlight the dependence of advertising effectiveness on the strategic combination of local tools and global trends.
This publication will be beneficial for marketing professionals, entrepreneurs, students, and researchers seeking to enhance their skills in promoting products and services across diverse markets.
Keywords
targeted advertising, segmentation, localization, social media, promotion
References
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Copyright (c) 2025 Mohammad Abbasi
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