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DOI: NAVIGATING BUSINESS INTELLIGENCE TOOLS: STRATEGIES TO DRIVE BUSINESS GROWTH
Inna Logunova , Senior Business Operations Strategist, Dataiku New York, USAAbstract
This study explores the evolution and current state of business intelligence (BI) tools and their strategic role in driving business growth. The research utilizes a combination of market analysis, industry case studies, and theoretical frameworks, including the DIKW hierarchy and Resource-Based View, to examine BI adoption trends. The results highlight the importance of data quality, cross-functional collaboration, and user adoption in maximizing BI effectiveness. Key findings indicate that cloud-based and self-service BI tools significantly improve data-driven decision-making, while challenges remain in data governance and integration. To address these challenges, organizations must implement robust data policies and empower users through training and self-service capabilities. The study concludes that integrating BI tools into digital transformation initiatives provides a competitive edge, enabling strategic planning, operational efficiency, and innovation. This research offers new insights into how organizations can leverage BI tools for sustained growth and enhanced decision-making.
ZENODO DOI:- https://doi.org/10.5281/zenodo.13980984
Keywords
Business intelligence, Business analytics, Software as a Service (SaaS)
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Copyright (c) 2024 Inna Logunova
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