AI Project Management in Multicultural Teams: A Model Based on Hofstede's Cultural Dimensions
Abstract
Modern artificial intelligence (AI) initiatives are characterized by the increasing involvement of international and multicultural teams, bringing together experts from various national, professional, and cultural backgrounds. Despite significant progress in project management methodologies and the development of AI technologies, cultural divergence among project participants remains an understudied factor with the potential to significantly impact communication, decision-making processes, responsibility allocation, conflict management, and the achievement of project results. The purpose of this article is to develop a conceptual model for analyzing the influence of national cultural characteristics on the management of AI projects. Geert's cultural dimensions model is used as a theoretical framework. Hofstede , which includes power distance, individualism–collectivism, masculinity – femininity , uncertainty avoidance, long-term orientation, and leniency–restraint.
The article proposes Hofstede - Based AI Project Management Framework (HAPMF) is a conceptual model linking cultural dimensions with key AI project management processes: communication, decision-making, risk management, leadership, conflict resolution, stakeholder management, and project performance evaluation.
The proposed model can be used by project managers to pre-assess cultural risks and adapt management practices to the specific needs of international teams. The article also outlines directions for subsequent empirical research into the relationship between team cultural characteristics and the success of AI projects.
Keywords
Downloads
References
- Andreeva T. E. The role and place of Hofstede's concept of cultural dimensions in modern management theory (preface to the section) // Bulletin of St. Petersburg University. Management. 2006. No. 4. URL : https : // cyberleninka . ru / article / n / rol - i - mesto - kontseptsii - kulturnyh - izmereniy - g - hofshtede - v - sovremennoy - teorii - upravleniya - predislovie - k - razdelu -1
- Yakovlev Mikhail Mikhailovich Comparative analysis of tools for studying the value-cultural factor in an organization // Izvestiya SPbGEU . 2013. No. 6 (84). URL: https://cyberleninka.ru/article/n/sravnitelnyy-analiz-instrumentov-issledovaniya-tsenno-kulturnogo-faktora-v-organizatsii-1
- Bilsky W., Koch M. On the content and structure of values: universals or methodological artefacts? Westfälische Wilhelms-Universität Münster .
- Holden N. Cross Cultural Management, A Knowledge Management Perspective // Financial Times Management. 2002.
- Popova V.O. The role of mass media in the formation of stereotypes of mass consciousness / V.O. Popova, E.A. Balezina // Bulletin of Perm University. Philosophy. Psychology. Sociology. - Perm, 2015. - P. 88-94.
- Nagornaya L.N. Scientific achievements and artificial intelligence in the world of musical art // Culture and education: scientific and information journal of universities of culture and arts. - Moscow, 2020. - P. 32-43.
- Zamchalova I.Yu. Artificial intelligence: risks and prospects. // Intelligence. Innovations. Investments. - Orenburg, 2023. - P. 102-110.
- Morozova Anna Anatolyevna , Popova Svetlana Nikolaevna PHENOMENON OF ARTIFICIAL INTELLIGENCE IN MODERN SCIENCE : CONCEPT , VECTORS , AND PROBLEMS OF APPLICATION IN THE SPHERE OF MASS MEDIA // Sign : problematic field of media education . 2021. No. 4 ( 42 ) . URL : https : // cyberleninka.ru/article/n/fenomen-iskusstvennogo-intellekta-v-sovremennoy-nauke-ponyatie-vektory-i-problemy-prenneniya-v-sfere-massmedia
- Kharitonova Yu. S., Savina V. S. ARTIFICIAL INTELLIGENCE TECHNOLOGY AND LAW: CHALLENGES OF MODERNITY // Bulletin of Perm University. Legal sciences. 2020. No. 49. URL : https : // cyberleninka . ru / article / n / tehnologiya - iskusstvennogo - intellekta - i - pravo - vyzovy - sovremennosti
- Stahl GK, Maznevski ML. Unraveling the effects of cultural diversity in teams: A perspective of research on multicultural work groups and an agenda for future research. J Int Bus Stud. 2021 ;52 (1):4-22. doi : 10.1057/s41267-020-00389-9. Epub 2021 Jan 18. PMID: 33487775; PMCID: PMC7812115.