Rebets V. B2B Versus B2C: Differences in Psychological Mechanisms of Influence and Decision-Making Structure; Example Model for Building Funnels. tajmspr [Internet]. 2026 Feb. 10 [cited 2026 Feb. 17];8(2):42-9. Available from: https://theamericanjournals.com/index.php/tajmspr/article/view/7405