REBETS , Volodymyr. B2B Versus B2C: Differences in Psychological Mechanisms of Influence and Decision-Making Structure; Example Model for Building Funnels. The American Journal of Medical Sciences and Pharmaceutical Research, [S. l.], v. 8, n. 2, p. 42–49, 2026. DOI: 10.37547/tajmspr/Volume08Issue02-05. Disponível em: https://theamericanjournals.com/index.php/tajmspr/article/view/7405. Acesso em: 17 feb. 2026.