The American Journal of Management and Economics Innovations

Preserving the Safe Haven Attributes of US Treasury Markets

Dr. Marlene K. Ashcroft — 2025-06-01

US Treasury securities have long been considered the quintessential global safe haven asset, foundational to the international financial system. However, recent episodes of market dysfunction, notably the "dash for cash" in March 2020, have underscored vulnerabilities in their liquidity and market functioning. This article examines the critical factors underpinning the safe haven status of US Treasuries and analyzes the challenges that threaten this unique position. Drawing upon a comprehensive review of economic literature, we delve into the structural characteristics of the Treasury market, including its over-the-counter nature and the role of dealer intermediation, and discuss how these contribute to liquidity fragility during periods of stress. We then explore a range of proposed reforms and policy interventions, such as central clearing, all-to-all trading, and expanded access to central bank facilities, designed to enhance market resilience. The discussion emphasizes the necessity of these reforms to ensure that US Treasuries can continue to fulfill their vital role as a stable anchor for global finance, balancing efficiency with robustness in an evolving economic landscape.

The Economic Impact of AI Adoption: Measuring Productivity and Competitive Advantage in International Enterprises

Farrukh Avezov — 2025-06-10

This article covers the economic impact analysis by quantitative assessment through implementing artificial intelligence technologies. It analyzes how AI solutions are Productively applied and the formation of sustainable competitive advantage in multinational corporations. The relevance of this study is justified by the rapid growth that exists in corporate and venture investments in AI, a forecast of global AI spending to reach USD 632 billion by 2028, and a need for companies to adapt business processes as fast as possible to keep them competitive in the international market. The novelty of the work lies in a comprehensive synthesis of industry statistics (CB Insights, IDC, McKinsey, PwC, OECD), resource‐based theory of the firm, and the concept of dynamic capabilities to explain sustainable advantages. The methodology includes descriptive and comparative analysis of financial metrics, macroeconomic forecasts of AI’s added value, and detailed case studies of implementations at Google, Amazon, Nike, and Starbucks. The significant results show that, in general, artificial intelligence raises firms’ labor productivity by 0–11%, improves Overall Equipment Effectiveness in manufacturing, quickens Time‐to‐Market, and increases Customer Lifetime Value in retail and services. Generative AI can add between 1.3% and 9.3% of revenue in different fields of business; also, the worldwide economic impact is approximated at USD 2.6–4.4 trillion per year. Sustainable competitive advantage emerges at the intersection of VRIN resources (unique data, algorithms, infrastructure) and firms’ ability to sense, seize, and transform new opportunities rapidly. At the same time, the key constraints are regulatory costs, the capital intensity of infrastructure, and the hype cycle effect. This article will be helpful for managers, strategists, and analysts of multinational corporations, as well as consultants and researchers assessing the economic efficiency and competitive benefits of AI implementation.

Financial analysis tools for assessing the investment attractiveness of agricultural projects in the United States

Viktoriia Lezhanina — 2025-06-03

This article focuses on the analysis and practical application of financial tools aimed at evaluating the investment attractiveness of agricultural projects in the United States. In a context of declining domestic investment and a volatile business climate, agricultural enterprises require accurate assessments of their internal reserves and creditworthiness. The relevance of this study is driven by the need to identify effective financing mechanisms and enhance the competitiveness of farming operations facing additional pressure from seasonal price fluctuations and technological transformation.

The novelty of the research lies in a detailed examination of the interrelation between depreciation monitoring methods, liquidity analysis, capital structure, and profitability. The study presents comparative approaches to long-term lending and solvency assessment and draws on sources addressing trends in investment flows, challenges related to fixed asset renewal, the specifics of banking activity, and external support programs. Particular attention is given to risk assessment, including potential capital outflows and insufficient diversification of financing channels.

The study aims to identify optimal strategies for strengthening the financial stability of agricultural enterprises. A comparative method and financial statement analysis were applied to achieve this goal. The conclusion outlines a sequence of steps enabling an objective forecast of project profitability. This article will be of interest to investors, enterprise managers, and specialists in agricultural management.

Social Networks as A Tool for Promoting and Interacting with Indie Game Communities

Mikhail Pyslar — 2025-06-10

This study analyzes the impact of social media on the development, promotion of indie games, and the communication between developers and their audience. The relevance of the topic is determined by the increasing importance of digital channels and platforms through which gamers discover new projects via YouTube, Twitter (X), Reddit, and other resources. The novelty of the research lies in a comprehensive analysis of indie studios' strategies based on social media marketing (SMM) tools and community management. The study explores user preferences, motivations for subscribing to studio accounts, and the types of content that generate engagement, such as development updates, contests, and behind-the-scenes materials.

The research draws on the works of I.O. Gavrikov, I.O. Guk, I.O. Kovrizhnykh, I.O. Kamankin, P.P. Smirnov, and international scholars (Freeman, Bankov, Chuang) to identify audience engagement patterns across different social networks. The study examines micro-streamers, giveaways, and user-generated content (UGC) within the engagement framework. The objective is to provide recommendations for building a loyal community and increasing brand recognition. The research employs methods of comparative analysis, statistical data synthesis, and content analysis. The conclusion outlines prospects for further studies and justifies the practical value of the findings. This material is of interest to indie developers and marketers seeking effective digital promotion strategies.

Psychology of influence: how influencers are changing the consumer behavior of young people

Samoilenko Vladyslava — 2025-06-09

The article examines the psychological mechanisms through which social-media influencers shape the consumer behavior of Generation Z youth. A literature review identifies three primary channels of influence: perceived influencer credibility, emotional engagement via storytelling, and the stimulation of impulse purchases. It is shown that decision-making cycles among Generation Z are markedly shorter, and that eco-influencers contribute to the formation of sustainable consumption practices. An integrated model is proposed, linking Uses and Gratifications theory, principles of persuasion, and parasocial identification as a mediating factor. The study’s originality resides in its synthesis of these three influence paradigms and in substantiating the role of eco-influencers in advancing Sustainable Development Goal 13. The insights presented will interest researchers at the intersection of behavioral economics and social psychology, as well as professionals in digital marketing and strategic communications who seek to understand the cognitive-motivational mechanisms by which influencers alter the consumer attitudes of young audiences. Moreover, the conclusions will be pertinent to regulatory bodies and educational institutions developing ethical standards and media-literacy programs aimed at fostering critical appraisal of advertising messages among youth.