https://theamericanjournals.com/index.php/tajmei <p>E-ISSN <strong>2693-0811</strong></p> <p>DOI Prefix <strong>10.37547/tajmei</strong></p> <p>Started Year <strong>2019</strong></p> <p>Frequency <strong>Monthly</strong></p> <p>Language <strong>English</strong></p> <p>APC <strong>$450</strong></p> The USA Journals en-US The American Journal of Management and Economics Innovations 2693-0811 <p><em>Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the <a href="https://creativecommons.org/licenses/by/4.0/"><strong>Creative Commons Attribution License 4.0 (CC-BY)</strong></a>, which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.</em></p> https://theamericanjournals.com/index.php/tajmei/article/view/6506 <p>The advent of e-commerce has profoundly reshaped the global financial landscape, transforming traditional banking operations and customer interactions. In India, a rapidly digitizing economy, the integration of e-commerce principles into the banking sector has ushered in an era of unprecedented convenience, accessibility, and efficiency, epitomized by the rise of e-banking and digital payment solutions. However, this transformative journey is not without its complexities. This article provides a comprehensive analysis of the evolving role of e-commerce within the Indian banking industry, meticulously examining the multifaceted issues and concerns that accompany its widespread adoption. Drawing upon existing literature, the study synthesizes challenges related to cybersecurity, technological infrastructure, customer adoption barriers (including the digital divide), regulatory frameworks, and operational complexities. It highlights the critical need for robust security measures, enhanced digital literacy initiatives, adaptive regulatory policies, and continuous technological innovation to fully harness the potential of e-commerce in fostering a secure, inclusive, and efficient banking ecosystem in India.</p> Prof. Sneha K. Iyer Dr. Arvind S. Menon Copyright (c) 2025 Prof. Sneha K. Iyer, Dr. Arvind S. Menon https://creativecommons.org/licenses/by/4.0 2025-08-01 2025-08-01 7 8 1 16