The American Journal of Management and Economics Innovations

Navigating the Digital Frontier: Challenges and Prospects of E-Commerce Integration in India's Banking Sector

2025-08-01T11:45:12+00:00

The advent of e-commerce has profoundly reshaped the global financial landscape, transforming traditional banking operations and customer interactions. In India, a rapidly digitizing economy, the integration of e-commerce principles into the banking sector has ushered in an era of unprecedented convenience, accessibility, and efficiency, epitomized by the rise of e-banking and digital payment solutions. However, this transformative journey is not without its complexities. This article provides a comprehensive analysis of the evolving role of e-commerce within the Indian banking industry, meticulously examining the multifaceted issues and concerns that accompany its widespread adoption. Drawing upon existing literature, the study synthesizes challenges related to cybersecurity, technological infrastructure, customer adoption barriers (including the digital divide), regulatory frameworks, and operational complexities. It highlights the critical need for robust security measures, enhanced digital literacy initiatives, adaptive regulatory policies, and continuous technological innovation to fully harness the potential of e-commerce in fostering a secure, inclusive, and efficient banking ecosystem in India.

Impact of Digital Technologies on Brand Product Strategy Development in Ukraine's Oil-and-Fat Market

2025-08-05T11:41:05+00:00

The article "Impact of Digital Technologies on Brand Product Strategy Development in Ukraine's Oil-and-Fat Market" analyzes the impact of digital technologies on the formation and adaptation of product strategies of Ukrainian brands in the oil-and-fat industry. The study emphasizes the relevance of understanding how the digital environment, growing consumer expectations for transparency and innovation, as well as increased global competition are changing the strategic behavior of companies.

The work uses a mixed methodology that combines bibliometric analysis, market trend study, SWOT analysis, and content analysis of corporate web resources and social networks. This allowed us to explore the role of specific digital tools in shaping modern product strategies. Based on a content analysis of leading Ukrainian brands, the authors proposed a typology of digital strategies used in the sector.

The results indicate that digitalization contributes to the growth of companies' competitiveness through the personalization of offers, transparency in supply chains and optimization of business processes.

Ukrainian brands actively integrate digital technologies into various communication channels and operational activities, demonstrating a high level of readiness for digital transformations. The article contributes to the development of the discourse on the digital modernization of traditional industries and offers practical recommendations for enterprises seeking to update their product strategies through digital integration.

Application of ERP Systems for Optimizing Corporate Tax Liability Accounting

2025-08-05T12:03:08+00:00

This article examines how enterprise resource planning (ERP) systems are deployed to enhance the efficiency of corporate tax accounting and tax-liability management. Its relevance stems from the growing complexity of tax regulations and the pressing need to automate related processes. We synthesize both empirical and analytical evidence on ERP functionality in the tax domain, covering automated calculation, compliance monitoring, report generation, and tax-planning support. The review includes recent studies reporting shifts in tax-risk levels, reductions in compliance costs, and the evolving role of in-house tax departments. We pay special attention to the implementation risks associated with ERP roll-outs and the ethical boundaries of leveraging advanced analytics. The aim is to identify the enduring impacts of integrating ERP into tax-accounting workflows. Employing comparative and systems-based methodologies alongside case-study and literature analysis, we conclude by underscoring ERP’s significance as a tool for strengthening compliance, transparency, and governance in corporate taxation. Practitioners in corporate finance, systems integrators, and tax-planning specialists will find the insights particularly valuable.