Rebets V. B2B Versus B2C: Differences in Psychological Mechanisms of Influence and Decision-Making Structure; Example Model for Building Funnels. tajmei [Internet]. 2026 Feb. 28 [cited 2026 Jul. 10];8(2):57-66. Available from: https://theamericanjournals.com/index.php/tajmei/article/view/8173