Danjuma Adesina. UNVEILING LOYALTY DYNAMICS: ANALYZING BRAND EQUITY DIMENSIONS AND CUSTOMER RETENTION AMONG POSTPAID TELECOM SUBSCRIBERS IN LAGOS STATE, NIGERIA. tajmei [Internet]. 2023 Dec. 14 [cited 2025 Aug. 3];5(12):17-21. Available from: https://theamericanjournals.com/index.php/tajmei/article/view/4642